Search Engine Optimization or SEO is basically the process of getting traffic from the organic search results on the common search engines available. All the dominant search engines like Google, Yahoo and Bing have key search results. These results are the places where website pages and other content including videos are displayed and categorized based on what the search engine perceives most relevant to the internet users.
Websites that appear higher up in the search results ultimately experience more traffic which ultimately results to good online business. As a business owner, your primary goal is to get the first page of your website onto the first position in the search result list. How can you do that? You need to consider the search habits of the audience you generally target. To achieve this, you need to ensure the terms that you suppose they might use to find your business are on your website pages.
To identify your keywords, you are recommended to use the Google Adwords keyword tool. It is purposefully designed to help the prospective advertisers to effectively identify the most relevant keywords found within their market. After identifying the appropriate keywords, you need to ensure that the chosen keywords appear in your website pages and the metadata of your website page. This you can do by yourself or with the professional help of a website designer.you could also set up a blog section on your website where you will be writing content that is accurately relevant to your prospective market. Since search engine algorithms change frequently, you need to stay up to date with the moving SEO.
The optimization process is not a one-time thing as it requires maintenance, continuous testing, monitoring, and tuning. There are various ways in which as a business owner you could optimize your website.
1. Target market analysis
Here, you need to carry out three types of analysis. Mainly, website analysis which is the analysis of the relevant keywords to determine how well positioned the website is for the search engines, a competitive analysis which is basically doing an examination of content keywords and engine rankings of various websites, to determine an effective position strategy. Ideally, you need to take the first five search results to perform this analysis. Lastly, as a business owner, you need to do an initial keyword nomination type of analysis. This means that you basically develop a prioritized list of search terms that fit in effectively with the target market segment and your overall customer base.
2. Keyword research and overall development
Technically, you are required to clearly define the objectives you have to measure your ROI accurately from the various programs you put into action. You also need to have an understanding of what position you are in at the moment so as to effectively assess your futuristic rankings. If done well, you should be in a position to see improvement in website traffic, a result of effective keywords. After doing a nomination in the analysis methods, you still need to identify a more detailed keywords and phrases list. Run a review of competitive lists and with your initial list determine a significant number of recent search engine frequently asked questions. After which you can now get a clear number of websites that are competing for each keyword chosen.
3. Content optimization
Having titles that are based on chosen keywords significantly establish website page themes and general directions of the keywords. These keyword titles should be accompanied by meta description tags that greatly influence website clicks. Selected keywords can also be integrated into the website source code and any other existing content. The related words should be used as a natural inclusion of the chosen keywords. These words help the relevant search engines determine what a particular website page is all about.
4. Continuous testing and measuring
With the help of a an SEO expert like www.greenstairseo.com, analyze search engine rankings and the overall website traffic to get a clear picture of the effectiveness of your implemented programs. Also, assess individual keywords. Frequently modify keywords and the general website content as it is vital to improving search engine rankings so as to keep growth increasing and not going down. Having done all these, your website is expected to bring in the desired results from the effort and determination.